Purdy Professional Restructure

During my summer internship with Sherwin-Williams in 2024, I was assigned to identify key traffic opportunities for Purdy, one of our Consumer Brands Group customers. This project included conducting keyword research, understanding search trends, analyzing competitors, and reviewing content.

 During this experience, I worked alongside one other digital intern and reported directly to the owner. We had the opportunity to act as the company's digital marketing department for the full three months of the internship.